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With our billboard advertising network you can unlock your full advertising potential , offering cost-effective exposure within a single town or across multiple towns and cities.

The capacity to connect with millions daily, at a budget-friendly rate, provides you with a distinct advantage over your competitors.

In this article we will discuss the different variations of billboard ads available and hopefully help you to find the perfect billboard advertising campaign for your business.

Types of Billboard Advertising Available

There are many types of billboard advertising available, some of these include:

Digital Billboard Advertising

Digital billboard advertising is a contemporary form of outdoor marketing that leverages electronic displays to showcase content such as advertisements, messages, or visuals.

Unlike traditional static billboards, digital billboards use advanced technology, including LED or LCD screens.

Traditional Billboards

Traditional billboards continue to be a reliable form in outdoor advertising, standing prominently along highways, city centres, and high-traffic locations.

These static displays, often made of durable materials, convey concise messages with eye-catching visuals, making them an effective means of reaching a broad audience.

Their simplicity and strategic placement capitalise on the brief attention spans of passing motorists or pedestrians, delivering messages quickly and memorably.

Traditional billboards have proven their enduring effectiveness in building brand awareness and promoting products or services.

They are a cost-effective and straightforward method of outdoor advertising.

Interactive Billboards

Harnessing the power of technology, interactive billboards engage audiences in real time.

Whether through touchscreens, augmented reality, or other interactive elements, these billboards invite viewers to actively participate and connect with the brand.

Phone Box Advertising

Phone box advertising can be a creative and effective way to reach a local audience. These structures are often strategically placed in high-traffic areas, making them prime locations for promoting products, services, or events.

The limited space available on phone boxes challenges advertisers to convey their message concisely and creatively.

Bus Stop Advertising

Bus stop advertising is a dynamic and impactful marketing strategy that leverages high-traffic locations to reach a diverse audience.

Placing advertisements at bus stops allows businesses to capture the attention of commuters, pedestrians, and motorists, creating a broad and engaging outreach.

London Underground Advertising

London underground advertising refers to marketing initiatives implemented in subway stations, tunnels, or other subterranean spaces within urban environments.

This unique form of advertising capitalises on the captive audience found in underground transit systems, where commuters often spend considerable time waiting for trains.

Train Station Billboards

Train station billboards play a pivotal role in connecting brands with a captive audience of commuters and travelers.

Positioned strategically in and around train stations, these billboards serve as impactful visual platforms to convey messages effectively.

As passengers wait for trains or navigate through bustling terminals, the billboards offer a prime opportunity for advertisers to capture attention with compelling visuals and succinct messaging.

Airport Advertising

Airport advertising is a sophisticated and high-impact marketing strategy that targets a diverse and often affluent audience.

Placing advertisements in airports allows businesses to reach a captive audience of travelers during various stages of their journey, from check-in to boarding gates.

Stadium Advertising

Stadium advertising stands as a dynamic and impactful means of reaching large, enthusiastic audiences during sporting and entertainment events.

Strategically placed throughout stadiums, these advertisements take the form of banners, digital screens, and branded installations.

They not only contribute to the overall atmosphere of the venue but also provide sponsors and advertisers with a unique opportunity to engage with fans in a context where emotions run high.

Motorway Billboards

Motorway billboards stand tall along major motorways, strategically positioned to engage motorists and passengers as they travel at high speeds.

These billboards are iconic in their ability to convey concise and impactful messages, often featuring bold visuals and succinct taglines.

Placed strategically, they provide businesses with a prime opportunity to reach a massive and diverse audience, making motorway billboards a key element in outdoor advertising.

Roadside Advertising

Roadside advertising is a powerful marketing approach that capitalizes on the constant flow of vehicular and pedestrian traffic along major roadways.

This form of advertising typically involves strategically placing billboards, banners, or digital displays in prominent locations along roads to capture the attention of passersby.

Mobile Billboards

Mobile billboards and ad vans represent a dynamic and flexible approach to outdoor advertising, bringing the message directly to the target audience.

These mobile platforms feature large display surfaces mounted on vehicles, enabling advertisers to reach diverse audiences in various locations. Whether cruising through city streets, parked at events, or navigating busy city centres, mobile billboards and ad vans offer advertisers the advantage of strategic mobility.

Vinyl Billboards

These billboards use vinyl sheets with printed graphics.

They are durable and weather-resistant, making them suitable for outdoor advertising.

Billboard Advertising Costs UK

The average cost of billboard advertising can vary between £300 – £15,000 per month.

The billboard advertising cost can differ significantly based on factors such as the campaign's location, size, duration, and format.

If you would like a more accurate quote and to find out more about outdoor advertising prices please get in touch with a member of our team today for a free no obligation quote.

Advantages of Billboard Advertising Campaign

Billboard advertising campaigns offer a multitude of advantages, making them a popular choice for businesses looking to enhance their visibility and reach. Here are some of the benefits:

High Visibility

Billboards are strategically placed in high-traffic areas, ensuring that a large number of people see the billboard design in the surrounding environment.

This increased visibility helps in creating brand awareness when using out-of-home advertising.

24/7 Exposure

Unlike other forms of advertising that may have specific time slots, billboards are visible 24/7.

This constant exposure reinforces the message and keeps the brand in the audience's mind.

Targeted Reach

Billboards can be placed in specific locations to target a particular demographic or geographic area.

This targeted approach allows businesses to reach their desired audience more effectively.


Considering the high number of impressions a billboard design can generate over its display period especially in major cities.

The cost per thousand impressions (CPM) is often lower compared to other advertising mediums, making it cost-effective for mass exposure.

Brand Recall

The visual impact of billboards, combined with their constant presence, contributes to better brand recall.

People tend to remember images and catchy slogans, reinforcing the brand in their memory.

Billboard Locations

Billboard locations are critical for the success of an advertising campaign, as they determine the visibility and reach of the message. Here are some common billboard locations:

  • Highways and Roads: Along major highways and busy roads for maximum visibility to drivers and passengers.

  • City Centres: In densely populated areas, especially in city centres where foot traffic is high.

  • Transit Hubs: Near bus stops, train stations, and airports to target commuters and travellers.

  • Commercial Districts: Close to shopping centres, malls, and business districts to reach consumers during their daily activities.

  • Entertainment Venues: Near theatres, stadiums, and concert venues to capture the attention of event attendees.

  • Tourist Areas: In locations popular with tourists to target both locals and visitors.

  • Digital Screens in Urban Spaces: Digital billboards in high-traffic urban spaces, often in iconic locations.

  • Suburban Areas: Along suburban roads and residential areas to reach a more localised audience.

  • Public Transportation: On or near buses, subway stations, tramstaxis, lorries and other forms of public transportation.

  • Landmarks: Near landmarks or significant buildings that attract attention.

  • Pedestrian Zones: In areas with heavy foot traffic, such as popular shopping streets.

  • Event Venues: Around venues hosting events, conferences, or festivals.

Choosing the right location depends on the target audience, campaign goals, and budget considerations.

Putting your billboard in an eye-catching prime location to reach your target market in a high-traffic area is the best way to get your billboard ad noticed, below we have provided an insight into where we install billboards.

Where do we Install Billboards?

Billboards are strategically placed in high-traffic areas to maximise visibility and reach. Common locations include busy urban intersections, highways, and along major commuter routes so it's easier for passers-by to notice your ad.

The goal is to capture the attention of a large and diverse audience. Keep in mind factors like target demographics, local regulations, and the nature of the advertised product or service when choosing billboard locations. It's all about making a big impact.

Does Billboard Advertising Work?

Billboard advertising is probably one of the most effective ways to advertise your product or service the key is strategic placement in high-traffic areas where your target audience is likely to see it.

Eye-catching visuals and a concise message are crucial for making an impact. It's a way to grab people's attention and create brand awareness, but like any form of advertising, its success also depends on your overall marketing strategy

What makes the Best Outdoor Advertising Campaigns?

Creating the best outdoor advertising campaigns involves a mix of creativity, strategy, and understanding your target audience.

Here are some examples of what you can do to create the best outdoor advertising campaigns:

Clear Message

Your audience should be able to understand the main message of your billboard advertisements even if they take a quick glance at it.


Stand out from the crowd by being unique and creative.

Use eye-catching visuals and innovative ideas that leave a lasting impression.

Visibility and Location

Choose high-traffic areas where your target audience is likely to see the ad.

Consider the size, placement, and visibility from different angles.


Tailor your message to the local context and your target demographic.

Make sure it resonates with the people who will see it.

Combination Marketing for your Business or Company

Combination marketing involves integrating various marketing strategies to create a cohesive and effective approach for your business.

The key is to create synergy among these different marketing channels, ensuring that they complement each other to provide a seamless and engaging experience for your audience.

Tailor your combination marketing strategy to align with your business goals and target audience for optimal results.

Here are some examples of combination marketing:

Digital Marketing

  • Social Media: Utilise platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience.

  • Content Marketing: Create valuable and relevant content through blogs, videos, and infographics to engage your target audience.

  • Email Marketing: Build and maintain relationships with your customers through targeted email campaigns.

Traditional Marketing

  • Print Media: Advertise in newspapers, magazines, and brochures to reach a wider audience.

  • Outdoor advertising: Billboard advertising, Digital billboard advertising, and Guerrilla Advertising.

  • Broadcast Media: Explore TV and radio advertisements for broader brand exposure.

  • Direct Mail: Send targeted promotional materials directly to your audience.

Sizes of Billboards

Billboards come in various sizes, each serving different purposes and offering different levels of visibility. Here are some common billboard sizes:

  • 6 Sheet Advertising: 6-sheet billboard is a smaller-sized outdoor advertising display that is often found in urban areas and transit locations. The term "6-sheet" refers to its dimensions, typically measuring 6 feet in width and 3 feet in height.
  • 48 Sheet Billboard:48-sheet billboard is a specific size category commonly used in outdoor advertising. The term "48 sheet" refers to the dimensions of the billboard, which typically measures 20 feet in width and 10 feet in height.
  • 96 Sheet Billboard: A 96-sheet billboard is a large outdoor advertising display known for its expansive dimensions. The term "96 sheet" denotes its size, measuring approximately 40 feet in width and 20 feet in height.

What is Billboard Advertising?

Billboard advertising is a form of outdoor advertising that involves large, attention-grabbing displays placed in high-traffic areas.

These displays, commonly known as billboards, are typically located alongside highways, busy streets, or in densely populated urban areas.

They come in various sizes and formats, ranging from static billboard posters to digital displays.

The goal of billboard advertising is to capture the attention of passersby and convey a message or promote a product, service, or event.

Due to their size and visibility, billboards are effective in reaching a broad audience and creating brand awareness.

Advertisers often use compelling visuals, concise messages, and bold designs to make a quick and memorable impact on viewers.


"The increased inquiries and brand recognition we've experienced since Billboard Advertising has helped us to start our campaign have been phenomenal. They have helped us make a lasting impression!"

"Our brand visibility skyrocketed, and we saw a substantial increase in foot traffic to our store. The team at Billboard Advertising was incredibly professional, creative, and attentive to our needs. We couldn't be happier with the results!"

"The results were remarkable - our sales saw a substantial boost, and we received numerous compliments on the eye-catching design of our billboard. Billboard Advertising truly knows how to make your brand stand out!"

Frequently Asked Questions 

What Makes Billboard Advertising Effective?

Billboard advertising is effective due to its high visibility.

Placed in high-traffic areas, an eye-catching billboard design will capture the attention of a large and diverse audience, ensuring maximum exposure for your message.

How Long Should a Billboard Campaign Run?

The duration depends on your campaign goals and budget.

Short-term campaigns may last a few weeks for specific promotions, while long-term branding efforts could span several months or more.

Are Digital Billboards More Effective Than Traditional Ones?

Both have their advantages, Digital billboards offer dynamic content and flexibility, while traditional ones provide a classic, static presence.

The choice depends on your campaign objectives and budget.

Can I target Specific Demographics with Billboard Advertising?

While billboards have a broad audience, you can strategically place them in areas frequented by your target demographic to increase relevancy.

Whether you want a local billboard advertising campaign or you want your billboards in major cities there is always a way to reach your target audiences with billboard advertising.

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Billboard advertising is the best way to reach your target audience, since billboards can be placed in high-traffic areas it makes it a lot easier for your billboard ads to be seen by your target market or potential customers.

If this sounds like something you would be interested in, don't hesitate to get in touch with a member of our team today for a discussion on what billboard advertising campaign would be best for your business.


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